ABOUT
BHAI – A BROTHER, FRIEND, OR COMPANION.
FOUNDED IN BUFFALO, NEW YORK BY BROTHERS ARMAAN AND SHAAN JAIN, BHAI NEW YORK DRAWS INSPIRATION FROM THEIR INDIAN HERITAGE AND STRONG COMMUNITY TIES. THE BRAND IS BUILT ON A VISION OF BROTHERHOOD, UNITY, AND CULTURAL CONNECTION. THEY HOPE TO SPREAD A MESSAGE OF LOVE, SUPPORT, AND TOGETHERNESS.
TIMELINE
C. 2023
ORIGINS
BACK IN MIDDLE SCHOOL, MY BROTHER AND I LAUNCHED A SNEAKER-CUSTOMIZATION BUSINESS CALLED BHAI CUSTOMS IN BUFFALO, NEW YORK, SHARING OUR PASSION FOR SNEAKERS AND DESIGN WITH OUR COMMUNITY. BUT OUR DREAMS EXTENDED BEYOND SHOES—WE WANTED TO CREATE SOMETHING THAT TRULY EMBODIED THE SPIRIT OF “BHAI” AND THE BOND OF BROTHERHOOD. TWO YEARS AGO, THAT VISION EVOLVED INTO A FULL-FLEDGED APPAREL LINE.
FEB 2023
PRODUCTION
IN FEBRUARY 2023, WE TRAVELED TO INDIA TO DEEPEN OUR UNDERSTANDING OF CLOTHING PRODUCTION. TOURING FACILITIES IN LUDHIANA - A FASHION PRODUCTION HUB - WE LEARNED THE PROCESS FROM RAW COTTON TO FINISHED GARMENTS. AFTER RENAMING OUR BUSINESS BHAI NEW YORK AND FORMALIZING OUR PARTNERSHIP, WE POSITIONED OURSELVES AS A LUXURY-COMFORT CLOTHING BRAND. CONNECTING WITH INDIAN MANUFACTURERS ALLOWED US TO PLACE OUR FIRST ORDERS OF HOODIES AND T-SHIRTS, SETTING THE FOUNDATION FOR OUR BRAND.
APR 2023
LAUNCH
BY APRIL 2023, WE INVESTED EVERY DOLLAR EARNED OVER THREE YEARS OF SNEAKER CUSTOMIZATION INTO DESIGNING AND LAUNCHING OUR FIRST APPAREL COLLECTION, GROUNDED IN OUR CORE VALUES. IN THE MONTHS THAT FOLLOWED, WE REFINED FIT AND QUALITY WHILE SHAPING A BRAND IDENTITY THAT REFLECTED OUR VISION. OVER THE PAST TWO YEARS, WE’VE CONTINUED TO GROW WITH EACH COLLECTION DROP. ALONG WITH HOSTING MORE IN-PERSON EVENTS, WE HAVE BIG PLANS FOR THE FUTURE.